Cybersecurity and MSP
Outbound for cybersecurity companies and MSPs
Security leaders and IT buyers are some of the most contacted people in B2B, and they have learned to ignore the generic pitch. We run outbound for cybersecurity vendors and managed service providers: a named buyer, a specific reason to write now, and a rep who can hold a real conversation about what you sell.
Who this is for
Cybersecurity vendors and managed security providers selling to security leaders, IT directors and compliance owners.
Managed service providers (MSPs) who want a steady flow of conversations with small and mid-sized businesses, instead of living on referrals and the occasional inbound.
Security consultancies, compliance and GRC firms, and resellers who need qualified meetings for a short list of services.
Why these buyers are hard to reach
A security leader gets vendor email every day. Most of it opens with a scary statistic and a request for fifteen minutes, so the whole category gets filtered. An owner or IT lead at a smaller company is the opposite problem: busy, wary of jargon, and often already tolerating a provider.
Both groups check who is writing to them. A new domain with no history, a vague sender or a copy and paste template ends the conversation before the first line is read.
How we run it for you
We start with the buyer, not the list. That means choosing one role and one reason to talk, such as a compliance deadline, a change in the team or a contract coming up for renewal, and building the list and the message around it.
The copy names the real problem without scare tactics and without claims you cannot back up. Your offer is described the way you would describe it to a peer.
Sending runs on separate warmed domains, so your main domain never carries cold volume. A named rep reads and answers every reply, and books the meeting with a short brief on who the person is and what they said.
What we will not do
We will not promise a number of meetings. Too much depends on your offer, your market and timing, and the terms we do commit to are written out on our clear terms page.
We will not use fear to get a reply. Security buyers see through it, and it makes the whole category harder to reach.
How it starts
Book a 30 minute call. You tell us who you want to reach, we tell you honestly whether outbound fits, and you leave with a free sample target list for your ideal customer.