Marketing agencies
Outbound for marketing agencies
Most agencies grow on referrals, and referrals do not arrive on a schedule. When the founder is also the person who sells, new business stops the moment client work gets busy. We run outbound for marketing agencies so that a steady stream of conversations with the right clients does not depend on one person's spare time.
Who this is for
SEO, paid media, web, brand, content, PR and creative agencies.
Consultancies and fractional teams selling a defined marketing service to B2B companies.
Agency founders who are still the main salesperson and want to stop being the bottleneck.
Why agencies struggle with outbound
The buyer is a marketer. A head of marketing or a founder at a growing company reads cold email for a living, and a templated pitch from an agency is spotted in a second. The bar for the copy is higher here than almost anywhere else.
Agencies also tend to sell too broadly. A list of everyone who might need marketing produces thin messages and weak replies. The agencies that do well in outbound pick one type of client and one problem they solve well.
How we run it for you
We work with you to choose one client profile, such as B2B software companies after a funding round, and one clear offer. The list is built and verified around that profile, and the message speaks to a specific situation instead of to agencies in general.
A named rep handles replies, answers questions about your work and books calls straight into your calendar with a short brief. You step in for the conversation, not the chasing.
You see what is going out and what comes back in a weekly report, with sent, opened, replied, booked, held and converted shown as separate figures.
What we will not do
We will not promise a number of meetings. Too much depends on your offer, your market and timing, and the terms we do commit to are written out on our clear terms page.
We will not pretend outbound replaces referrals. It adds a second channel, so growth stops depending on who happens to call.
How it starts
Book a 30 minute call. You tell us who you want to reach, we tell you honestly whether outbound fits, and you leave with a free sample target list for your ideal customer.